Vistaprint is an online service and retailer created in 1999 by Robert Keane. Its premise is to provide business owners with access to marketing supplies and tools in small or large quantities at an affordable price. It was one of the first companies to offer these services online and in minimal quantities instead of wholesale. Vistaprint backs its customer guarantee with a 100% reprint or refund policy for all orders. Customers shopping on vistaprint.com can find a wide range of products that can be personalized with pictures, logos, and print. Business needs are covered with business cards, labels, signs, and menus. Vistaprint also provides logo design, logo makers, mailing lists, and email services. Their products can also be ordered for personal use, including personalized gift items, wedding and party invitations, calendars, and clothing.