NuMe is not looking to be the next "big thing" in hair care. They already changed the game by introducing the clipless curling rod. Rather, they are determined to revolutionize the fashion industry through promoting positive body image and confidence in young and adult women. Understanding the unrealistic fashion standards that the industry has set, they are breaking the mold and encouraging beauty to be an extension of one's own passions and self-image. They partner with organizations like Girls Inc. to help combat the detrimental effects the beauty industry can have on underserved populations.