Founded in 1977 by Jeffrey Horowitz, Vitamin Shoppe offers over 8,000 items across its physical and online retail platforms. As of 2016, Vitamin Shoppe operates 775 retail locations across the United States and has a commanding online presence at vitaminshoppe.com. Vitamin Shoppe also operates a subsidiary in Canada called VitaPath. This company prides itself on offering the lowest prices available on various vitamins and supplements and also offers hundreds of related fitness and wellness items.