Soufeel Jewelry was founded in 2009, and they entered the jewelry market in 2011. Many of their products use 925 sterling silver and colored gems. Many bracelets, rings, and necklaces can be personalized. The company offers over 500 charm designs that are perfect for many different occasions. Selling directly to customers in more than 60 countries allows them to help manage costs. The company maintains a 50% return customer rate with many shoppers looking for Valentine\'s Day, Mother\'s Day, and other holiday presents.