Founder Paula Begoun understands your skincare needs because she once suffered from skin problems of her own, particularly acne and eczema. After learning about the many harmful ingredients that are in common skincare products, she set out to learn more about safe and effective treatments that would heal her skin. Armed with information, Begoun created the Paula's Choice line of makeup and skincare products for men and women. Manufactured in the United States, Paula's Choice products don't contain irritating or harmful ingredients, and they're never tested on animals.