In 2012, Peder, one of our founders, discovered he needed glasses. Unhappy, he chose the most invisible frames he could find and was shocked by the price — $370. He spent the next few years wearing those glasses, hoping they’d blend in. It didn’t work, especially when he met Doug, another founder, who helped him find something more bold and confident. Peder soon went from a single, overpriced pair of timid frames to 14 pair (and counting) of dynamic frames that speak more fully to his fun, adventurous personality.